MCS 2000 Chapter Notes - Chapter 1: Forever 21

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2000
• Professor: Robert Mc Lean

Document Summary

I am the operations manager at forever 21 and i would like to share some information with each of you on forever 21"s board of directors. This information will be related to forever 21"s bankruptcy. Forever 21 plans to close all of its stores in canada, as well as some of its stores in the. These stores will close before the end of the year and the inventory will be liquidated. The company intends to maintain stores in the u. s, mexico and latin america. The company"s failure to keep up with and incorporate e-commerce into their business plan cost them profit. Forever 21"s store sizes are too large. Having more space than necessary, leading to higher costs than the company could handle. Forever 21"s rapid expansion led them to accumulate several million dollars worth of debt. Forever 21"s goods did not meet the wants and needs of their customers. Customers wanted higher quality goods and this need went unmet.