MCS 1000 Chapter Notes - Chapter 16: Shopping Channel, Consumer Privacy, Markdown

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Douglas Adlam

Document Summary

Breadth of product line: the variety of different product items that a store carries. Central business district: the oldest retail setting, usually located in the community"s downtown area. Community shopping center: a retail location that typically has one primary store (usually a department store branch) and often 20 to 40 smaller outlets, serving a population of consumers who are within a 10- to. Depth of product line: the store carries a large assortment of each product item. Form of ownership: distinguishes retail outlets based on whether independent retailers, corporate chains, or contractual systems own the outlet. Hypermarket: a form of scrambled merchandising, which consists of a large store (more than 200,000 square feet) that offers everything in a single outlet, eliminating the need for consumers to shop at more than one location. Intertype competition: competition between very dissimilar types of retail outlets that results from a scrambled merchandising policy.