MCS 1000 Chapter Notes - Chapter 15: Facility Management, Reverse Logistics, Exclusive Dealing

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Douglas Adlam

Document Summary

Chapter 15 summary managing marketing channels and supply chains. Explain what is meant by marketing channel of distribution and why intermediaries are needed. Distinguish among traditional marketing channels, electronic channels, and different types of vertical marketing systems. Describe factors that marketing executives consider when selecting and managing a marketing channel. Explain what supply chain and logistics management are and how they relate to marketing strategy. Reaching prospective buyers, directly or indirectly is necessary for success. A marketing channel consists of individuals or firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. The flow of products or services through intermediaries to a buyer. All three functions must be completed within a marketing channel. Marketing channels help create value for customers through the four utilities: time, place, form and possession. Products can take many different routes from producers to buyers. Marketers try to search for the most efficient route.