MCS 1000 Chapter Notes - Chapter 10: Irobot, Groupthink, Test Market

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Sergio Meza

Document Summary

E. g. breakfast cereal, accountant who fills out your tax return, quitting smoking, etc. Polaroid"s cameras and film, nike"s shoes and clothing: product item: a specific product as noted by unique brand, size or price found within each product line. Downy softener for clothes comes in different sizes with each size considered a separate item and assigned a distinct ordering code/stock-keeping unit (sku) Sku: a unique identification number that defines an item for ordering or inventory purposes: product mix: the number of product lines offered by a company. Cray inc. has a small product mix of 4 supercomputer lines sold to governments and large businesses. Fortune brands has a large product mix that includes many product lines including home security products and plumbing products. Classifying products: type of user: major type of product classification. Consumer goods: products purchased by the ultimate consumer.