MCS 1000 Chapter Notes - Chapter 1: Computer World, Customer Satisfaction, Social Media Marketing

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Arsenio Bonifacio

Document Summary

Chapter 1 - marketing: customer value, satisfaction, relationships, and experiences: marketing is not advertising, it is only one small element of marketing. Marketing is not selling or merely common sense: effective marketing requires intimate knowledge and understanding of consumers and the marketplace. Marketing: is the activity for creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society at large. Requirements for marketing to occur: for marketing to occur, at least 4 factors are required, 2 or more parties (individuals or organizations) with unsatisfied needs. You (the consumer) with a need for a product, and a business owner who needs someone to buy the same product. You (the consumer) have the need for technology-related information, and the bookstore owner, needing someone to buy a copy of computer. World: desire and ability to satisfy these needs. You must have the money and the time to satisfy your need.