HTM 3160 Chapter Notes - Chapter 10: Integrated Marketing Communications

• School: University of Guelph
• Department: Hospitality and Tourism Management
• Course: HTM 3160
• Professor: Chris Choi

Document Summary

It is essential that dmos integrate all types of promotions, making sure that they are consistent. Sender of communication to the intended receiver is the dmo or its vendors. Make the dmo message in the communication appealing and to get the receiver"s attention, the dmo must design an arrangement of words, graphic images, sound, or music. The basic idea that the dmo wants to communicate to the intended receiver. The specific channel in which the message is placed y the dmo or its vendors. The intended target of the dmo"s communication within a particular audience. How the receiver interprets the message from the dmo. The response given back by the receiver to the sender. The message may not get through to the intended receiver. The barriers to receiving the communication on the receiver"s side, mainly due to distractions that cause a person not to see or pay attention to the message.