HTM 3060 Chapter 1: Section 1 CHIA

• School: University of Guelph
• Department: Hospitality and Tourism Management
• Course: HTM 3060
• Professor: Woomi Jo

Document Summary

Chain the hotel brand, clearly displayed to the public on the building and in all interactions with the customer. Parent company consists of multiple chains; sometimes called group". Management company operates a hotel for another party, where it receives payment or a portion of profits. Owner - many companies that own multiple hotels. Asset management company represents the owner in the operation of a hotel. Independent not affiliated with a chain or parent company. There are many independent hotels in the world. The number of chain versus independent hotels varies throughout the world. Majority are smaller, lower priced, and rural parent company flag, allowing them to access things like reservation systems and loyalty. Soft brands" allow a parent company to bring unique independent hotels under a programs. Compare autograph, a soft brand to courtyard, to a traditional brand, both by marriott. Convention and visitor bureaus, tourism and travel organizations.