FRHD 3070 Chapter Notes - Chapter 10: Content Analysis, Fallacy

• School: University of Guelph
• Department: Family Relations and Human Development
• Course: FRHD 3070
• Professor: John Dwyer

Document Summary

Unobtrusive measures: (another word for it) emphasizes that the people being studied are not aware of it because the measures do not intrude. I. e. , examining contents of garbage dumps to learn about lifestyles. I. e. , examining birth announcements ( pride for boys, joy for girls) Uses quantitative measurement techniques: conceptualizing a construct, linking construct to evidence (indirectly, need to rule out confounding variables. Content analysis: a technique for gathering and analyzing the content of a text: content: words, meanings, pictures, symbols, or any message that can be communicated, text: anything written, spoken, etc. ; symbolic meaning within a communication medium: objective and systematic counting and recording procedures used to produce a quantitative description of the symbolic content of a text, qualitative versions also exist, nonreactive. Measurement and coding: coding system: a set of rules used to explain how to systematically convert symbolic content from text into quantitative data.