ECON 2100 Chapter Notes - Chapter 3: Demand Curve

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Chapter 3- benefits and costs, supply and demand. Willingness to pay (wtp) - the monetary value to an individual of enjoying the benefits of a particular good or service, rather than go without that good or service. Total willingness to pay- the amount a person is willing to pay to attain a particular level of consumption rather than go without the good entirely. Marginal willingness to pay- a person"s willingness to pay for one or more unit of a good or service. Demand curve- the demand curve shows the quantity of a good or service that an individual or group of individuals wishes to purchase and consume at any particular price. Inverse demand curve- expressing the demand curve for a good in terms of price people are willing to pay as a function of the quantity.

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