ECON 1050 Chapter 3: Economics-1 (1) (dragged) 1

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A demand curve is also a willingness-and-ability-to-pay curve. The smaller the quantity available, the higher is the price that someone is willing to pay for another unit. When some influences on buying plans other than the price of the good changes, there is a change in demand for that good. The quantity of the good that people plan to buy changes at each and every price, so there is a new demand curve. When demand decreases, the demand curve shifts leftward. Six main factors that change demand are: the price of related goods, expected future prices. 3: expected future income and credit, population, preferences. A substitute is a good that can be used in place of another good. A complement is a good that is used in conjunction with another good. When the price of a substitute for an energy bar rises or when the price of a complement of an energy bar falls, the demand for energy bars increases.

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