PSYC 201 Chapter Notes - Chapter 11: Tegmentum, Mirror Neuron, Twin Study

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Incentive: behavior is motivated by internal or external incentives or rewards, some behaviors are intrinsically motivating, where engaging in the behavior is satisfying on its own, other behaviors are driven by external motives, known as incentives. Incentives can be primary or secondary: primary incentives are rewards or punishments that are innate and we do not need to learn their consequences. Food is an example of a primary incentive because we instinctually find food rewarding: secondary incentives are cues that are viewed as rewarding or punishing as a result of learned association. Obesity: obesity is a condition of extreme overweight, determined by bmi, some people become obese as a result of medical conditions, but it is estimated that only 1-5% are due to this. In the 1970s, helen kaplan added a phase into the beginning of the sexual response cycle: desire: sex: what happens in the brain.

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