MGST 217 Chapter Notes - Chapter 6: Jeff Bezos, Small Business, Takers

• School: University of Calgary
• Department: Management Studies
• Course: MGST 217
• Professor: Michael Werner Saar

Document Summary

Risk takers who start their own business based on innovative ideas. Start small business that plan to stay small. They are starting the business just for personal satisfaction and not for large profits. Want to expand their business into big corporations. High te(cid:272)h (cid:272)o(cid:373)pa(cid:374)ies are usually the result of these guys (like amazons jeff bezos: multipreneurs. Apply their creativity, vision, and risk taking within large corporations rather than starting their own company. Can apply skills and ideas while getting payed a regular salary and have financial backing. Self-confident: understand the challenges but are decisive and have faith in themselves/ abilities. Creative: creative solutions to problems, marketing, strategies, etc. to compete with larger companies. Energetic: can take long hours to start a business. Committed: make personal sacrifices to achieve their goals. Owned by individual or small group of investors. Is not a dominant company in its industry. Usually small (rarely do you see a nation-wide service company)