PSYCO282 Chapter Notes - Chapter 4: Operant Conditioning, Reinforcement

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Incorrect to say that you reinforce a person. Correct to say that you reinforce a behavior (or a response) In positive reinforcement, the stimulus that is presented or that appears after the behavior is called a positive reinforce. In both cases, the behavior is more likely to occur in the future: negative reinforcement, like positive reinforcement, increases or strengthens a behavior. Soc i a l ver us a ut om a t i c r ei n for c emen t: when a behavior produces a reinforcing consequence through the actions of another person, the process is social reinforcement(ex. The person escapes from the aversive stimulus by engaging in a particular behavior, and that behavior is strengthened: avoidance behavior: the occurrence of the behavior prevents an aversive stimulus from occurring. The person avoids the aversive stimulus by engaging in a particular behavior, and the behavior is strengthened: ***examples on page 75.

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