PSYCO105 Chapter Notes - Chapter 12: Random Assignment, Confounding, Queen'S Privy Council For Canada
27 Feb 2017
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Descriptive research: identify how humans and animals behave in natural settings. Case study: in depth analyse of an individual group or event. Observers may not be objective when gathering data: measurement bias/ observer bias. Naturalistic observation: researcher observes behaviour as it happens in a natural setting without in uencing it. People and animals can habituate to the observers presence. Detailed information about the nature, frequency, of naturally occurring behaviour. Rely of self report therefore might be affected by social desirability bias, interviewer bias, inaccurate perception of ones own behaviour, misinterpretation of survey question. Representative sample allows you to survey a small amount of the population and generalize results for the entire population. Measure x and measure y and determine if x and y are related. Correlation coef cient: indicated direction and strength of relation between x and: can be done through surveys or naturalistic studies. Does not provide cause and effect relations: bidirectionality and third variable problems.
