HECOL241 Chapter Notes - Chapter 9: Fashion Capital, Root Mean Square, Sales Promotion
13 Jul 2018
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Document Summary
History of the women"s apparel industry for thousands of years people made their own clothes and produced the raw material sewing was considered women"s work until mass manufacturing of cloning began. New york"s fashion district critical in the evolution of american ready-to-wear fashion many manufacturers needed to expand and moved uptown new york to do so. New york located close to the textile producers in new england and the south, and a port city. 1920s and 1930s saw the emergence of several large clothing manufacturers now - nyc still a huge fashion capital, but sportswear and activewear production is booming in. Rst real threat to the american"s women apparel industry in several decades was imports. Maternity provides quality, comfort, and t in ux of rtw designers joining the maternity sector has changed the image of maternity wear many retailers credit hollywood for the new image of the state of pregnancy.
