AUSOC 275 Chapter Notes - Chapter 9: Feminist Pornography, Old Media, New Media
1 Oct 2018
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Document Summary
The media reflects existing gender differences and inequalities by targeting different groups of consumers with different messages that assume prior existing differences. The media constructs gender by offering us models of what manhood or womanhood might look like. The media reproduces gender inequality by making it appear that such inequality is the natural result of existing gender differences. How gender affects the use of media. Whether both groups are represented and how they are represented. Tv programming and movies offer a highly gendered and misrepresented view of the world, in terms of gender, race, and age. Advertisements make powerful arguments about gender they are the key source for the circulation of ideas about what makes male and female bodies ideal. More men are used in commercials, but women"s bodies (often nude or semi-nude) appear more frequently than men"s bodies. Women"s bodies are more likely to be objectified in advertisements and compared to animals or inanimate objects.
