MGT 3230 Chapter Notes - Chapter 3: Self-Service, Environics, Cash Register
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2 types: utilitarian when consumers go shopping to accomplish a specific task, hedonic when consumers go shopping for pleasure. Stimulation: retailers use music, visual displays, scents and demonstrations to create a more entertaining shopping experience, graphics and photography are also used in flyers, catalogues and on web sites to stimulate consumers. Social experience: regional shopping malls have replaced open markets, mixed-use development. Lifestyle centers with restaurants, theatres and outdoor entertainment: the use of technology to enhance this through blogs, emails & twitter. Learning new trends: need to know, visiting the retailer. It(cid:859)s all a(cid:271)out me: need to be serviced, attention and respect, be the center of attention. Self-reward: need to feel good, buy to reward accomplishments, buy to get o(cid:448)er life(cid:859)s (cid:858)disasters. Looking for bargains, sales, discounts or low prices: treat shoppi(cid:374)g like a ga(cid:373)e that is to (cid:271)e (cid:858)(cid:449)o(cid:374)(cid:859).
