ECON 103 Chapter Notes - Chapter 9: Fixed Cost, Production Function, Takers

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A competitive market is characterized by several features. The price for the product is determined in the market for this commodity, and the firm simply takes this price as given and assumes it can sell all it wants at that price. The elasticity of demand for the price taking firm is infinity. When a firm considers the market price as its demand curve, then the demand curve is also equal to the marginal and average revenue for the firm. For a price taking firm the demand curve is the price, the marginal revenue, and the average revenue. All competitive firms ignore their rivals, and make output decisions based only on prices. There is no strategic behaviour on the part of firms: since every firm has no impact on price, they don"t waste time thinking. Average revenue: total revenue divided by total output.

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