CMNS 130 Chapter Notes - Chapter McQuail: Totalitarianism, Denis Mcquail, Moral Panic

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 130
• Professor: David Newman

Document Summary

Propaganda- mass publicity was effective in shaping opinion and influencing behavior. Tends to form around an issue or cause in public life, and is primary purpose is to advance an interest or opinion and to achieve political change. A better- informed section of the population mass culture- wider reference to the tastes, preferences, manners and styles of the mass (or just the majority) of people. : uncultivated", non-discriminating or just lower-class audience non-traditional forma nd content intended for mass consumption mass produced and formulaic commercial and homogenized. 3. ) what is the underlying view and characteristics of society in the. And their effectiveness in persuasion and sttitude change. Improvement of the effectiveness of communication for legitimate ends (advertising or public information) Media effects on audiences are direct and linear. The assessment of whether mass media are a cause of social problems (crime, violence, delinquency, social unrest) Media: potential social problem or means of persuasion.