CMNS 130 Chapter Notes - Chapter 1: New Media, Mass Media
26 Nov 2015
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Document Summary
Chapter 1 questions: define mass communication" in its three organizational forms. First is mass communications is: the production and distribution of mass information and entertainment; this involves large scaled companies. The second is: mass communication is the decentralized production and wide accessibility of information and entertainment; this is intended for small audiences. The mathematical model of communication is very basic it looks at the technical characteristics of sending and receiving messages. This model does not consider the larger social context of communications; it is simple. The second is the social model of communication this model says the communication is a social process and the ideas, symbols and techniques drawn on come from a larger social experience. It is basically saying that media encoding and decoding is socially constructed: define and distinguish between the mass media and the new media in its two forms. Mass media are things such as the news paper, magazines, the theatre, radio, etc.
