CMNS 110 Chapter Notes - Chapter 7: Individualism, Christian Culture, Fetishism

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 110
• Professor: Gary Mc Carron

Document Summary

Popular restaurant = crowded + difficult to get table mgmt. raises prices = thin crowds: city = one giant competition, comp prem = 1. Keeping others who wants to dine there: conspicuous vs. inconspicuous consumption, eco. Growth eliminates happiness + absolute wealth: poor lack material goods = eco. You are what you buy: theories of the consumer (paterson) Consumer: what things motivate us to buy, lifestyle, advertising and notions of our choices, consumer choice = sacrosanct (too important to be interfered with), encouraged, reproduced by mass media. Marx, veblen, simmel: rise of consumer society = unnatural + disharmonious, breaks healthy relations + alienates b/t producer + product. Mar(cid:454)"s u(cid:374)dersta(cid:374)di(cid:374)g of co(cid:374)su(cid:373)ptio(cid:374: co(cid:374)su(cid:373)ptio(cid:374) of (cid:272)o(cid:373)(cid:373)odities = de(cid:448)elop(cid:373)e(cid:374)t of (cid:862)(cid:272)o(cid:373)(cid:373)odit(cid:455) p(cid:396)odu(cid:272)tio(cid:374)(cid:863, (cid:862)co(cid:374)su(cid:373)e(cid:396) (cid:272)apitalis(cid:373)(cid:863) = capitalism based on new commodities. Origins: analyzed pop culture + mass media, englightment, crit of marxism, non-economic view of marxism, pop (cid:272)ultu(cid:396)e (cid:271)ased o(cid:374) theo(cid:396)(cid:455) of (cid:373)ode(cid:396)(cid:374) (cid:272)apitalis(cid:373) + (cid:272)o(cid:374)t(cid:396)ol of (cid:862)(cid:272)ultu(cid:396)e i(cid:374)dust(cid:396)(cid:455)(cid:863) = control minds + actions.