BUS 478 Chapter Notes - Chapter 5: Technology Adoption Life Cycle, Reverse Engineering, Social Capital

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 478
• Professor: Da Silva Rui Jorge Basto

Document Summary

Competitors are firms operating in the same market, offering similar products, ad targeting similar customers. No firm competes in a vacuum; rather, each firm"s actions are part of a mosaic of competitive actions and responses taking place among a host of companies seeking the same objective superior performance. Competitive rivalry is the ongoing set of competitive actions and competitive responses that occur among firms as they maneuver for an advantageous market position. Competitive behaviour is the set of competitive actions and responses a given firm takes to build or defend its competitive advantages and to improve its market position. Through competitive behaviours, each of these firms seeks to successfully position itself relative to the five forces of completion and to defend its current competitive advantages while building advantages for the future. Multimarket competition occurs when firms compete against each other in several product or geographic markets.