BUS 478 Chapter Notes - Chapter 3: Outsourcing, Social Capital, Value Chain
Document Summary
In general, a competitive advantage"s sustainability is a function of three factors: The rate of core competence obsolescence because of environmental changes. The availability of substitutes for the core competence. Resources by themselves typically are not competitive advantages; in fact, resources create value when the firm uses them to form capabilities, some of which become core competencies, and hopefully competitive advantages: 3-1 analyzing the internal organization (page 75) 3-1a the context of internal analysis (page 75) A global mind-set is the ability to analyze, understand, and manage an internal organization in ways that are not dependent on the assumptions of a single country, culture, or context. Those with a global mind-set recognize that their firms must possess resources and capabilities that allow understanding of an d appropriate responses to competitive situations that are influenced by country-specific factors and unique cultures. Firms use their resources as the foundation for producing goods or services that will create value for customers.