BUS 343 Chapter Notes - Chapter 7: Search Engine Optimization, Servqual, Capacity Management
15 Aug 2016
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Chapter 7: good a tangible product that we can see, touch, smell, hear, or taste. Intangibles experience-based products: attributes include features, functions, benefits, and uses of a product. Servqual a multiple-item scale used to measure service quality across dimensions of tangibles, Gap analysis a marketing research method that measures the difference between a customer"s. Test marketing testing the complete marketing plan in a small geographic area that is similar to the. 51. larger market the firm hopes to enter. Commercialization the final step in the product development process in which a new product is. Tipping point in the context of product diffusion, the point when a product"s sales spike from a slow. 55. climb to an unprecedented new level, often accompanied by a steep price decline. Media blitz a massive advertising campaign that occurs over a relatively short time frame. Impulse purchase a purchase mad without any planning or search effort.
