BUS 343 Chapter Notes - Chapter 1: Attention Economy, Sustainable Development, Value Chain
14 Oct 2012
School
Department
Course
Professor
Document Summary
The benefits a customer receives from buying and using a good or service in relation to the costs and sacrifices of buying and using it. The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The group(s) of consumers or customers on which an organization focuses its marketing plan and toward which it directs its marketing efforts. People or organizations who influence or are influenced by marketing decisions. The process by which some transfer of value occurs between a buyer and a seller. The ultimate user of a good or service. A business orientation that focuses on achieving organizational objectives by understanding customer needs, and creating and delivering value in exchanges that satisfy the needs of all parties. The recognition of any difference between a consumer"s actual state and desired state.
