BUS 343 Chapter Notes - Chapter 7: Critical Incident Technique, Disintermediation, Major Appliance

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Jason Ho

Document Summary

Appearance or styling, the package and the brand name. Sony makes a wide range of tvs: the augmented product, the actual product plus other supporting features such as warranty credit, delivery, installation, and repair service after the sale. Effective way for a company to stand out: ex. Apple by creating itunes music store does the labelling/inserting/sorting automatically. Convenience, extensive selection and ease of use: describe how marketers classify products, marketers classify products into categories represents differences in how consumers and business. Look at how products differ from on another customers feel about products and how they purchase different product. Provide information through faq pages or social media platforms. Consumers always buy yellow bottle of french"s mustard: most likely to purchase durable goods of high involvement ; nondurable to be in low-involvement. How do consumers buy products: based on where and how consumers buy the product, convenience products. Ex. milk or bread; consumers don"t perceive big difference.