BUS 343 Chapter Notes - Chapter 8: Drano, Flatbread, Chevrolet Malibu

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Jason Ho

Document Summary

Fgf brands ; manufacturer of international fabulous flatbread product statements: in the upcoming fiscal year, reduce the fat and calorie content of our products to satisfy consumers" health concerns. Objectives and strategies for individual products: mini cooper example, product objectives may focus on bringing new life to a product while holding on to the traditional bran personality, goldfish hosting spin off products. Rolls-royce motor cars built to customer"s exact specifications unique position in industry: organizations may decide to extend product line by adding more brands/models when developing product strategies, ex. Patagonia, gap and roots expand by adding children"s clothing: decides on the best direction to go. Current product line includes middle/lower end upward line stretch: higher priced entrants claiming better quality ; ex. Downward line stretch augments a line when it adds items at the lower end be careful not to blur images of high priced items; rolex no.