BUS 343 Chapter Notes - Chapter 11: Rack Jobber, Drop Shipping, Marketing Channel

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: All

Document Summary

Distribution channels: the value delivery network: value delivery network: network made up of the company, suppliers, distributors, and ultimately customers who partner with each other to improve the performance of the entire system in delivering customer value. What is a channel: marketing channel (or distribution channel): a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business customer. Information gathering and distribution: promotion at point of purchase, contact, matching and arranging, negotiation, physical distribution, financing, risk taking, after-sales support. Retailers: retailing: selling products and services directly to consumers for their personal use, one of the most important and most visible of marketing channels. Direct vs indirect channels: direct marketing channel producer of goods sells directly to the final customer. Indirect marketing channel one or more intermediaries: greater number of levels = less control and greater channel complexity.