BUS 343 Chapter Notes -Outsourcing, Professional Wrestling Throws

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 343
• Professor: Todd Green

Document Summary

Channel of distribution: the series of firms or individuals that facilitates the movement of a product from the producer to the final customer. Channel intermediaries: firms or individuals such as wholesalers, agents, brokers and retailers that help move a product from the producer to the consumer or business user. Conventional marketing system: a multiple-level distribution channel in which channel members work independently of one another. Goals: to build demand, reduce costs, improve customer satisfaction. Vertical marketing system: a channel of distribution in which there is cooperation among members at the manufacturing, wholesaling and retailing levels. Work together and depend on each other. Administered vms: members remain independent but voluntarily agree to work together. Corporate vms: firms have ownership control of some or all of a distribution channel. Contractual vms: cooperation is enforced by contracts, legal agreements that spell out each member"s rights and responsibilities and how they will cooperate.