BUS 272 Chapter Notes - Chapter 7: Kinesics, Proxemics, Communication Apprehension

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 272
• Professor: Ron Velin

Document Summary

Communication: the transfer and understanding of a message between two or more people. Sender: establishes a message, encodes the message, and chooses the channel to send it. Receiver: decodes the message and provides feedback to the sender. Channel: the medium through which a message travels. Exhibit 7-1 the communication process model: the communication process includes the steps between a source and a receiver that result in the transference and understanding of meaning: choosing channels. Channels differ in their capacity to convey information. Some people suffer from communication apprehension, which is undue tension and anxiety in oral or written communication or both. For these 5 to 20% of the population, the choice of communication channel reflects their anxiety. For others, however, a model of media richness has been developed to explain channel selection among managers. Others are lean in that they score low on these three factors: exhibit 7-2 information richness of communication channels.