BUS 237 Chapter Notes - Chapter 9: Retail, Ebay, Customer Service

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 237
• Professor: Bisher

Document Summary

Ecommerce - the buying and selling of goods and services over public and private computer networks. Merchant companies - in ecommerce, companies that take title to the goods they sell. Nonmerchant companies - ecommerce companies that arrange for the purchase and sales of goods without ever owning or taking title to those goods. There are three main types of merchant companies: those that sell directly to the consumers, those that sell to the companies, those that sell to the government. Business-to-consumer (b2c) - ecommerce sales between a supplier and a retail customer (the consumer) A typical information system for b2c provides a web-based application or web storefront by which customers enter and manage their orders. Business-to-business (b2b) - ecommerce sales between companies. Raw materials suppliers use b2b systems to sell to manufacturers, manufacturers use b2b system to sell to distributors, and the distributors use. Business-to-government (b2g) - ecommerce sales between companies and governmental organizations.