BUS400 Chapter Notes - Chapter 3: Capitalism, Tim Hortons, Kraft Dinner

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11 Mar 2019
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The market process in chapter 2, we defined a market as a mechanism that facilitates the exchange of goods and services between buyers and sellers. For a market to exist, the following must be present: at least one buyer o at least one seller. O a product (good or service: a price. Buyers and sellers are players in the market. The buying and selling decisions of the players are reflected in their behavior in the market. This chapter discusses behavior in markets that are competitive; these markets have so many buyers and sellers that no one can individually exert any influence on the price. The market process is the process by which buyers and sellers exchange goods and services. In a free enterprise system, such as ours, prices play a crucial role in determining the flow of goods and services between buyers and sellers. You will see shortly that demand and supply are at the heart of the market process.

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