SOC 603 Chapter Notes - Chapter 9: Media Studies, Marshall Mcluhan, Internet Pornography
Document Summary
Media reflect existing gender differences and inequalities by targeting different often, women and men don"t use or consume the same media there are women"s. Often, women and men don"t use or consume the same media. The media as socializing institution o o. The media is a primary institution for socialization. The 1970s, you would find that there were three major institutions tasked with the socialization of children: family, religion, and education o. The five primary institutions of socialization: family, schools, and religious institutions, to be sure and also peer groups and the media: media are quite unlike other social institutions. The media are not based on personal interaction (think of school, religion and family) and direct communication; as is obvious, they are mediated communication, and until recently, their influence seemed to go in one direction only. In some ways, the media are considerably more complex.
