SOC 202 Chapter Notes - Chapter 1: Glossary Of French Expressions In English, Funhouse, Mass Media
24 May 2016
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Document Summary
Since 1990s, media overrepresent women as having completely made it into professions. Assure women that women"s liberation is a fait accompli and we are stronger and more successful than we actually are. Images in media insist purchasing power and sexual power are much more gratifying than political or economic power. Insist that being decorative is the highest form of power. Demanded and delivered media-created fantasies have been driven by marketing. Embedded feminism: way in which women"s achievements or desire for achievement are part of today"s cultural landscape. Enlightened sexism: a response, deliberate or not, to the perceived threat of new gender regime. Insists women have made plenty of progress bc of feminism and full equality has been achieved. Sells line that it is precisely through women"s calculated use of their faces, bodies, attire and sexuality that they gain and enjoy true power - power that is fun, that men embrace.
