SOC 202 Chapter Notes - Chapter Ch. 5 - Berger, McChesney Readings and Videos: Oil Painting, Market Maker, The Tradition
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Chapter 5 by berger: oil paintings often depict things. To have a thing painted and put on a canvas is not unlike buying it and putting it in your house. In oil painting more than a technique the technique of mixing pigments with oil had existed since the ancient world. It defines what we mean by pictorial likeness. Its norms still affect the way we see such subjects as landscape, women, food, dignitaries, mythology. It supplies us with our archetypes of artistic genius". The average work and increasingly after the seventeenth century. It defines the real as that which you can put your hands on. But wealth was then a symbol of a fixed social or divine order. Oil painting celebrated a new kind of wealth which was dynamic and which found its only sanction in the supreme buying power of money. Thus, painting itself had to be able to demonstrate the desirability of what money could buy.