RMG 922 Chapter Notes - Chapter 3: Doxing, Crowdsourcing, Social Capital

• School: Ryerson University
• Department: Retail Management
• Course: RMG 922
• Professor: Donna Smith

Document Summary

Chapter 3 - network structure and group influences in social media. Community structure: community participation is facilitated online by sites that serves as hosts or vehicles, the value of social media is tired to network effects and group influences. Networks: the underlying structure of communities: all social communities are networks of social networks. Social network theory: how networks (whether online or off) work. Interactions: behavior-based ties such as talking, attending an event, or working together. Flows are exchanges of resources, information, or influence among members of the network. In social media, flows of communications go in many directions at any point in time and often on multiple platforms. The charactertistics of online communities: all communities share important characteristics, participants experience a feeling of membership, a sense of proximity to one another, and share interest in the community"s activities. Social vehicles provide value for community members: established location and the functionality needed for members to connect, communicate, and collaborate.