RMG 434 Chapter Notes - Chapter 2: Starbucks, North American Free Trade Agreement, Offshoring
3 Dec 2014
School
Department
Course
Professor
Document Summary
We need to research as to who we are serving. Social attitudes: starbucks doing fair trade, it get consumers that are influenced by it. If you have a unique technology, you have a unique product. Currency value-if the currency is low, it is an invitation to investors. A low dollar means everything else in other countries is expensive. International trade agreements: nafta, it eliminates or reduce tariffs that facilitate the exchange of products among countries involved in such an agreement. Environment- 7 out of 10 canadians worry about the environment. If the consumer worries about the environment and the company creates products that are gas guzzler, or polluters then there is a conflict of interest: explain supply and distribution networks" contribution to corporate profitability. Access- the availability of infrastructures that support the use of technology. Use- the rate of use of technology amongst target market.
