RMG 301 Chapter Notes - Chapter 2-5: Potential Output, Quality Function Deployment, Mass Customization
22 Oct 2017
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Document Summary
Chapter 2 competitiveness, strategic planning, and productivity. Order qualifiers are those purchasing criteria that customers perceive as minimum standards of acceptability for purchase. However, these may not be sufficient to get a customer to purchase from the selling organization. Order winners are those purchasing criteria that cause the selling organization to be perceived as better than the competition. Operations strategy comprises a set of well-coordinated policies, objectives, and actions plans, directly affecting the operations function, which is aimed at securing a long-term sustainable advantage over the competition. Number and location of facilities influence the operations and marketing strengths of the organization. Focus on either marker, product group, production process. Depends on the economics of production and distribution. Long-term capacity decisions relate to size of plants and major equipment. Main issue is whether and how to change the capacity in anticipation of future demand. Ownership of a major part or the whole of the supply chain.
