RMG 200 Chapter Notes - Chapter 2: North American Industry Classification System, Stock Keeping Unit, Discount Store
27 Feb 2013
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Type of merchandise sold (variety and assortment) Value is a combination of price and quality. Place which includes location, store layout, and design. Department stores: have higher prices because they have higher costs due to stocking a lot of fashionable merchandise, discounting merchandise but expensive mall locations. Discount stores: appeals to customers who are looking for lower prices, less interested in services and ok with limited merchandise sizes and colours. Differences between the retail mixes of department and discount stores. Variety different merchandise categories within a store. Assortment number of different merchandise within category. Discount store: a general merchandise retailer that offers a wide variety of merchandise, limited service and low prices. Full-line discount store: retailers that offer a broad variety of merchandise, limited service and low prices. Speciality store: store concentrating on a limited number of complementary merchandise categories and providing a high level of service.
