RMG 200 Chapter Notes - Chapter 1: Corporate Social Responsibility, Intertype Corporation, Private Label

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Ken Wong

Document Summary

Key failure to canadian retailers is try to please everyone. Retailing: is the set of business activities that add value to the products and services sold to consumers for their personal or family use. Retailer: a business that sells products and services to consumers for their personal or family use. Distribution channel: a set of firms that facilitate the movement of products from the point of production to the point of sale to the ultimate consumer. Vertical integration: an example of diversification by retailers involving investments by retailers in wholesaling or manufacturing merchandise: right merchandise, right price, right place, right quantities, right time. Backward integration: arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private label merchandise. Forward integration: occurs when a manufacturer undertakes retailing activities such as roots operating its own retail stores.