POL 128 Chapter 3: Reading #3

• School: Ryerson University
• Department: Politics and Public Administration
• Course: POL 128
• Professor: Joseph Zboralski

Document Summary

This system guaranteed its major participants major profits, while maintaining effective barriers to keep potential competitors out: the so-(cid:272)alled (cid:373)ajors (cid:449)ere: para(cid:373)ou(cid:374)t pi(cid:272)tures, loe(cid:449)"s i(cid:374)(cid:272). , (cid:1006)(cid:1004)th century-fox, warner. Bros, and radio-keith-orpheum, universal, columbia, and united artists: the 5 fully-i(cid:374)tegrated (cid:373)ajors (cid:894)para(cid:373)ou(cid:374)t, loe(cid:449)s"s, fo(cid:454), war(cid:374)ers, a(cid:374)d rko(cid:895) did(cid:374)"t o(cid:449)n all theaters in the u. s. , only the ones which consistently delivered of the revenues. The rise of the studio system: a projection motion picture show was first commercially exhibited in 1896. For the first dozen years of this new industry, it was easy to go into and out of the (cid:271)usi(cid:374)ess. This did(cid:374)"t last i(cid:374)to the se(cid:272)o(cid:374)d de(cid:272)ade of the (cid:272)e(cid:374)tur(cid:455). In 1908, 10 leading equipment manufacturers banded together to form the motion. Tried to use its monopoly over equipment to extort fees from producers and exhibitors. It formed its own distribution arm (general film company) to do this.