MKT 504 Chapter 6-7: MKT 504 Chapter 6-: MKT 504 Chapter 6-8: MKT 504 Chapter 6-: MKT504 - Vocabulary (Ch.6-7)
24 Mar 2019
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Sales call: an in-person meeting between a salesperson or sales team and one or more buyers to discuss business. Sales dialogue: business conversations between buyers and sellers that occur as salespeople attempt to initiate, develop, and enhance customer relationships. Sales dialogue should be customer focused and have a clear purpose. Sales presentations: comprehensive communications that convey multiple points designed to persuade the customer to make a purchase. Sales presentations that include scripted sales calls, memorized presentations, and automated presentations. Written sales proposal: a complete self-contained sales presentation on paper, often accompanied by other verbal sales presentations before or after the proposal is delivered. Organized sales dialogue: also known as the organized sales presentation, unlike a canned sales presentation, an organized sales dialogue has a high level of customer involvement. Sales dialogue template: a flexible planning tool that assists the salesperson in assembling pertinent information to be covered with the prospect.
