MKT 400 Chapter 7: Chapter 7 Notes

• School: Ryerson University
• Department: Marketing
• Course: MKT 400
• Professor: Ida Berger

Document Summary

Term attitude is widely used in popular culture. Ex: you might be asked what is your attitude towards abortion? . Ex: your parents might say young man i don"t like your attitude . For marketing purposes, attitude is a lasting, general evaluation of people (including oneself), objects such as a brand of vodka or intangible such as drunk drivers is called an attitude object. Attitude is lasting because it tends to endure over time, develop a negative attitude like hearing a loud noise. Consumers have attitudes towards very product specific behaviours (such as using crest toothpaste rather than colgate) as well as toward more general consumption related behaviours (such as how a person might brush their teeth) Attitudes help to determine whom a person chooses to date, what music he/she listens too, whether he/she will recycle or discard aluminum cans and whether he/she chooses to become a consumer researcher for a living.