MKT 100 Chapter Notes - Chapter 1: Customer Relationship Management, Marketing Mix, Etsy

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Markeing is a set of business pracices designed to plan for and present an organizaion"s products or services in ways that build efecive customer relaionships. (cma def) Markeing plan is used to specify their markeing aciviies for a speciic period of ime. Brands must irst understand what the customers" needs and wants: Need is when a person feels deprived of the basic necessiies in life, such as good, clothing, shelter, or safety. Want is a the paricular way in which the person chooses to fulill his or her need, which is shaped by a person"s knowledge, culture, and personality. Target market those consumers who want and can aford such a product. Exchange the trade of things of value between the buyer and seller so that each is beter of as a result. Markeing mix or four p"s: product, price, place and promoion.