MKT 100 Chapter Notes - Chapter 17: Consumerism, Marketing Ethics, Corporate Social Responsibility

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Martin Pyle

Document Summary

Employees within a company also maintain high ethical standards and recognize how their individual decisions lead to the collective actions of the rm. Investigate the use of data collected from consumers by a marketing research rm. One issue could be about the way the data is collected and whether the respondents are told about the real purpose of the study, another whether the results are going to mislead or harm the public. Gathering facts that are important to the ethical issue(legal info. ) Inform stakeholders(employees, government, shareholders, environmentalists) about how the issue is resolved. All relevant parties come together to discuss any alternatives. Weigh various alternatives and choose a course of action that generates the best solution for the stakeholders by using ethical practices. Rank alternatives, discuss advantages/disadvantages consumerism: a social movement aimed at protecting consumers from business practices that infringe upon their rights.