MKT 100 Chapter Notes - Chapter 70: Capri Sun, Wi-Fi, Root Mean Square

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Anthony Bonato

Document Summary

Fourth, in some industries, such as the arts and software, most sales come from new products. For example, a motion picture generates most of its theater, Dvd, and cable tv revenues within a year of its release. Consumers of computer software and video games demand new products in much the same way that fashion mavens demand new apparel styles. The degree to which a new product or service adds value to the fi rm and for customers also depends on how new it really is. When we say a new product, we don"t necessarily mean that the product has never existed before; these completely new-to-the-market products represent fewer than 10 percent of all new product introductions each year. It is more useful to think of the degree of newness of a product on a continuum from new-to-the-world as wifi was a few years ago to slightly repositioned, such as the repositioning of kraft"s capri.