MKT 100 Chapter Notes - Chapter 05: Fast-Moving Consumer Goods, Retail, Root Mean Square
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MKT 100 Full Course Notes
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Refers to the process of buying and selling goods/services to be sued in the production of other goods/services. For the consumption by the buying organization or for resale by wholesalers and retailers. B2b marketing involves manufacturers, wholesalers, retailers, and service rms that market goods/services to other businesses but not to the ultimate consumer. B2b rms focus their efforts on serving speci c types of customer markets to create value for those customers. Various manufacturers and resellers market their products to rbc by registering as a vendor or rbc"s e-procurement system. Many rms nd it more productive to focus their efforts on key industries or market segments rather than on ultimate consumers. Manufacturers, resellers, institutions, and government are all involved in b2b transactions. Buy raw materials, components, and parts that allow them to manufacture their own goods. Purchasing agents receive product descriptions directly from suppliers online, which means search processes that used to take 2 hours now require about 9 minutes.
