MHR 523 Chapter Notes - Chapter 6: Greatest Common Divisor, Millennials, Organizational Commitment
26 Jan 2017
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Employer branding the image or impression of an organization as an employer based on the perceived benefits of being employed by the organization. It is the experience of an employee when working for a company, based on feeling, emotions, senses, realities and benefits. It is the perception of how well the company fulfills its promise to its employee. branding includes the experiences a candidate goes through while interacting with a company throughout the recruitment process including. Step 1: define the target audience, where to find them, and what they want from an employer. Step 2: to develop the employee value proposition the specific reasons why the organization is a unique place to work and a more attractive employer for the target audience compared to other organizations. Step 3: communicate the brand by incorporating the value proposition into all recruitment efforts.
