GCM 240 Chapter Notes - Chapter 17: Paper Size, Coated Paper, Business Card

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Paper with heavier weights is used for projects that will be handled. Business cards and postcards are printed on heavier stocks. Letterheads, posters, and brochures are printed on lighter stocks. Paper stock impacts ink choices: heavier ink on coated paper, lighter ink on newspaper. Pound: weight of 500 sheets of bond paper (17x22) (cid:862)a(cid:863) pape(cid:396): pape(cid:396) (cid:373)easu(cid:396)ed i(cid:374) s(cid:395)ua(cid:396)e (cid:373)ete(cid:396)s i(cid:374) the (cid:373)et(cid:396)ic s(cid:455)ste(cid:373) Point: thickness of an individual sheet of paper when measured with a micrometer. Cover: thickest stocks: for business cards, publication covers and folders. Uncoated papers are used for letterheads and forms; are easier to write on. Coated papers are divided into liquid and film laminates: liquid coating: applied as part of the printing process. Varnish: adds gloss, satin or dullness without colour/tinting; low cost. Aqueous: provides protection against damage from fingerprints and blemishes. Uv: offers the most protection; high gloss: film laminates: applied after the print job is finished.

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