GCM 230 Chapter Notes - Chapter 16: Netherlands, Times New Roman, Otto Neurath
14 Dec 2015
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Merged weimar"s fine arts and applied arts schools into das staatliche. Unify art and technology, breathe soul into dead machine. Paul klee and wassily kandinsky joined bauhaus. Similar aims with de stijl, but no strict style. Dessau period = full fruition of bauhaus identity and philosophy. Developed formal principles to apply to design problems. Renamed hochschule fur gestaltung (high school for form) Herbert bayer: taught graphic design and typography, designed a universal type, omitted capital letters, dynamic, strong horizontals and verticals, visual hierarchy via contrasts in type weight and size. Stanley morison- times new roman- commissioned by the london. Good for stats and public understanding of stats. Formalized use of pictorial language, with syntax. Piet zwart: combined dada playfulness with de stijl formal clarity, concern for reader: time as aspect of the reading experience, called himself a typotekt typographer and architect need to quickly attract their attention. New typography is about objective communication and machine.
